Privacy

Short version: we collect only what you give us, use it only to talk with you about your project, and never sell it.

What we collect

• Contact form: your name, email, company, and the outcome you describe.
• Impact vs. Effort plotter: your answers to the seven questions, the optional idea description, and your email if you request the read-out.
• Campaign tags: if you arrived from a link with UTM tags (for example from a newsletter), we store the source, medium and campaign with your submission.
• Usage: privacy-friendly, cookie-free page analytics from Cloudflare, plus counts of button clicks and form submissions. These aren't tied to your identity.

How we use it

To reply to you, prepare for an outcome call, and send the read-out you asked for. We don't add you to a mailing list without asking, and we don't sell or share your information.

Where it's stored

On Cloudflare's infrastructure in the United States. Spam protection is provided by Cloudflare Turnstile.

Removing your data

Ask, and we'll delete it. Reply to any email from us, or use the contact form and say so.

Last updated October 2026.